Webinars

Knowing Your Digital Marketing Math

In Knowing Your Digital Marketing Math, Tom Feary of Neon Canvas will discuss the key drivers of new patient starts derived from online marketing. He’ll review vital key performance indicators, how to know if your marketing is working, and estimate your growth opportunity through digital marketing. Topics he’ll cover include SEO, advertising, website design, ROI, and free tools to measure your performance.

Maintain Your Momentum

Everything you need to head into the fall of 2020. Don’t get lenient or complacent. Know where to capitalize on every point of contact, maintaining team clarity and the necessary level of accountability without the need to micro manage! Join Michelle Shimmin of Shimmin Consulting for a webinar that will help you master the skill of working smarter, not harder!

Live Case Study: A Guide to Relaunching Your Practice During COVID-19

Join Allison Parks Hale of Parks Orthodontics as she discusses all the necessary steps you need to take when reopening your office during COVID-19. Learn how to use Cloud 9 + Rhinogram to easily adapt to our new environment, while ensuring that patients feel safe returning to your office.

In this live session, you’ll learn how to:

• Prepare smooth workflows for when COVID-19 passes and you face an influx of patients
• Navigate integrated solutions to increase productivity in your office
• Deliver care instructions to patients in their home
• Screen your appointment list for COVID-19 symptoms

Re-Open Your Office Securely and Make Sure You Stay Open (Lock Down and Protect Your Practice NOW from Hackers)

Gary Salman, CEO of Black Talon Security, teaches best practices for how to re-open your practice securely, protect yourself from cybercriminals, and other related topics. We hope you leave the webinar with a complete understanding of the importance of securing your network and what you can do NOW to avoid being shut down from a cyberattack.

Leading in the New Normal

Allow Imagine Consulting Group to provide gentle reminders of the importance of strong leadership during our new normal. Imagine will spend time discussing effective communication, the demand for excellent customer service and the necessity of encouragement when our teams return to serve our patients.

Who Are You? Using Your Practice Brand to Your Advantage

During this webinar, Jill Allen, Owner and Orthodontic Consultant at Jill Allen & Associates, will be talking about the importance of finding your practice voice. Marketing happens across many different platforms and being consistent and strategic about your brand is imperative for success. Learn about your voice, your brand, and your strategy for getting your practice back up and running when things come back online.

Orthodontic Care: Learn How to Better Align Employee Schedules with the Patient Needs

Scheduling decisions for complex multi-chair and multi-site orthodontic practices can be streamlined. Leverage your data to guide your practice to objective employee scheduling decisions and simplify the process of managing your staff.

How to Engage and Communicate on Social Media During a Pandemic

Join us to learn how you can stay connected–even while social distancing. We’ll provide insights on what content you should be posting right now, techniques on how to handle updates, and suggestions for projects you can work on while your office is closed.

• Create content that will Inspire, Educate, and Entertain
• Connect with Instagram stories
• Grow your followers using contests
• Develop engaging videos
• Level up with TikTok, Pinterest, and Twitter